Rewriting the rules of value

  • Advertising
  • Brand Book
  • Brand Strategy
  • Signage & Wayfinding
Case Study  Joe Fresh  Model F Closeup With Scarf
Jf Case Study 2
Case Study  Joe Fresh  Folded Colorful Shirts Desktop
Case Study  Joe Fresh  Model F Beige Jacket
Jf Case Study 1
Jf Case Study 8
Case Study  Joe Fresh  2 Models Leisure Desktop
New Active Kids
Jf Case Study 10
Jf Case Study 9

Joe Fresh shifted their
brand strategy

to compete with fast-fashion retailers. This led to always-on promotions and waning consumer loyalty from a base that had always seen Joe Fresh as a go-to for quality wardrobe essentials.

We needed to go
back to basics

in order to restore trust and show new consumers that Joe Fresh’s value extends beyond price to encompass quality, versatile design, and season-less style for a broad range of consumers.

We elevated the brand

replacing inexpensive, trend-driven fast fashions with quality wardrobe staples that can be worn across seasons and occasions in key merchandising and brand communications.

Jf Case Study 3
3Ways
Case Study  Joe Fresh  Model M Beige Shirt
Jf Case Study 5
Jf Case Study 4
Jf Active
Case Study  Joe Fresh  Model M Stool

Rewriting the rules of value

  • Advertising
  • Brand Book
  • Brand Strategy
  • Signage & Wayfinding
Jf Case Study 9

Joe Fresh shifted their
brand strategy

to compete with fast-fashion retailers. This led to always-on promotions and waning consumer loyalty from a base that had always seen Joe Fresh as a go-to for quality wardrobe essentials.

We needed to go
back to basics

in order to restore trust and show new consumers that Joe Fresh’s value extends beyond price to encompass quality, versatile design, and season-less style for a broad range of consumers.

We elevated the brand

replacing inexpensive, trend-driven fast fashions with quality wardrobe staples that can be worn across seasons and occasions in key merchandising and brand communications.

Case Study  Joe Fresh  Model F Closeup With Scarf
Case Study  Joe Fresh  Folded Colorful Shirts
Case Study  Joe Fresh  4 Models Denim
Case Study  Joe Fresh  Model M Beige Shirt
Case Study  Joe Fresh  Model F Beige Jacket
Jf Case Study 5
Case Study  Joe Fresh  3 Models Beach Desktop
3Ways
Jf Case Study 8
Jf Case Study 4
Case Study  Joe Fresh  2 Models Leisure Desktop
Jf Active
Jf Case Study 7
Case Study  Joe Fresh  2 Models Backpacks Destop
Case Study  Joe Fresh  Model M Stool