Reshaping a category for the next generation

  • Brand Strategy
  • Digital Strategy & Design
  • Merchandising Strategy
  • Packaging Design
  • Visual Identity
Case Study Spanx 11
Case Study Spanx 3
Case Study Spanx Ipad 101
Case Study Spanx 9
Spanx Partner
Case Study New 2
Case Study Spanx 7
Case Study Spanx 6

Spanx revolutionized the shapewear category

in 2000 as a tummy-tucking commodity and spent the next fifteen years pushing product to the same consumer. The brand was aging with its target.

Today’s 25 year-old has different ideals and desires

from the generation before. For her, it’s not about squeezing into a smaller size – she embraces her body and is seeking support, not just shapewear.

We made it our mission to support women.

We gave her product options that provide comfort and support across every day and every occasion, made these options easy to navigate, created content to speak her language, and established a foundation to support entrepreneurial women.

Case Study Spanx 4
Case Study Spanx 8
Case Study Spanx 10
Spanx New Ipad
Case Study  Spanx  Design Paper

Reshaping a category for the next generation

  • Brand Strategy
  • Digital Strategy & Design
  • Merchandising Strategy
  • Packaging Design
  • Visual Identity
Case Study Spanx 6

Spanx revolutionized the shapewear category

in 2000 as a tummy-tucking commodity and spent the next fifteen years pushing product to the same consumer. The brand was aging with its target.

Today’s 25 year-old has different ideals and desires

from the generation before. For her, it’s not about squeezing into a smaller size – she embraces her body and is seeking support, not just shapewear.

We made it our mission to support women.

We gave her product options that provide comfort and support across every day and every occasion, made these options easy to navigate, created content to speak her language, and established a foundation to support entrepreneurial women.

Case Study Spanx 11
Case Study Spanx 3
Case Study Spanx 4
Case Study Spanx Ipad 101
Case Study Spanx 8
Case Study Spanx 12
Spanx Gif
Spanx New Ipad
Case Study New 2
Case Study Spanx 7
Case Study  Spanx  Design Paper